In 2019, on the corner of Michigan Avenue and Erie Street in Chicago, Starbucks plans to open up its largest roastery concept location yet.
This 4 story location will not be a typical store location. Customers will get to watch coffee beans being brewed and packaged, and will also get access to special small reserve batches. The location is set to offer tours, multiple brewing methods, and specialty drinks and artisanal snacks ((continued))
The third wave of coffee is a term that was coined in a newsletter by the Specialty Coffee Association of America back in 2002, and essentially means that we are entering a phase of coffee production where it is becoming more artisanal and a craft coffee type of conception. We have so much control over a huge variety of coffee beans, and a wide range of places to grow them, ways to clean them and roast them, different waters to influence it just so. Coffee is entering the same arena that craft beers and micro breweries recently started dominating, and that wines have been in for quite some time.
