There is no more sure sign that the concept of craft coffee is taking off than one of the world’s largest hard alcohols deciding to make a plunge into the other way to get people buzzed: caffeine.
Jack Daniel’s, makers of the in/famous Tennessee whiskey recently launched their coffee beans in conjunction with a craft coffee roaster. They’ve officially gone full circle- you can drink yourself into oblivion the night before, and then when you regret your decisions the next day but still have to work, you can pep yourself up with their coffee.
Thankfully, there is no alcohol in this mixture. The fairly standard Arabica beans have simply been infused with all of the flavor of the Jack Daniel’s Old No.7 Tennessee Whiskey, but without any of the alcohol. Which is good news, as you need to insure that you’re productive for at least part of the day.
It can currently be purchased online, or in a handful of Tennessee stores currently. But, assuming this medium roasted, caramel flavored coffee takes off to anything resembling their whiskey’s status, then you can expect to see it in a red cup at a college campus near you very soon.
